Two in five consumers have a next gen TV | WARC | The Feed
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Two in five consumers have a next gen TV
Streaming is growing in popularity and two-fifths of online consumers now have an internet-connected TV, according to estimates from WARC Data based on data from the Reuters Institute for the Study of Journalism and YouGov.
Why it matters
Audiences are moving away from traditional TV devices and this presents new opportunities for advertisers. Part of the lure of internet-connected TVs for marketers is the prospect of having data-driven audience targeting, frequency-capping and visibility over attribution to better measure business outcomes.
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