Two in five Americans feel comfortable going on vacation | WARC | The Feed
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Two in five Americans feel comfortable going on vacation
The number of Americans feeling comfortable to go on a vacation is rising but this is still at only two in five, according to the latest survey from market research company Morning Consult.
Why it matters
Travel has been one of the hardest hit categories from the coronavirus pandemic and a quick revival looks unlikely. New travel restrictions, increasingly strict quarantines and many consumers feeling uncomfortable taking a vacation are limiting a 2021 rebound.
The kind of vacations that Americans want has also shifted – more independent activities like taking a road trip are more popular (57%) than...
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