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Twitter ad revenue tops $1bn as userbase reaches new high
26 July 2021
Twitter ad revenue tops $1bn as userbase reaches new high
Social media audiences X (formerly Twitter) Global

Twitter's advertising revenue has topped $1bn for only the second time as the platform's daily userbase reached a new high, according to the latest company reports.

Why it matters

Twitter's advertising revenue fell into decline during the first wave of the coronavirus pandemic in Q2 2020 but the company has recovered and has seen advertising revenue grow 87.4%. While Apple's launch of iOS 14.5 in April posed a potential challenge, Twitter said the impact was "more muted than we expected".

Takeaways

  • Twitter earned $1,053m from advertising in the second quarter of 2021, an increase of 87.4% from the previous year....

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