Home The Feed
Your selections:

Twitter ad revenue tops $1bn as userbase reaches new high | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Twitter ad revenue tops $1bn as userbase reaches new high
26 July 2021
Twitter ad revenue tops $1bn as userbase reaches new high
Social media audiences Twitter Global

Twitter's advertising revenue has topped $1bn for only the second time as the platform's daily userbase reached a new high, according to the latest company reports.

Why it matters

Twitter's advertising revenue fell into decline during the first wave of the coronavirus pandemic in Q2 2020 but the company has recovered and has seen advertising revenue grow 87.4%. While Apple's launch of iOS 14.5 in April posed a potential challenge, Twitter said the impact was "more muted than we expected".

Takeaways

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in