The rapid growth in Twitch viewers seen in 2020 and much of 2021 has since slowed and stabilised, according to the latest data from TwitchTracker.

Why it matters

Advertisers have been attracted to the Amazon-owned platform following its strong growth over the last two years – 38% of marketers expect to invest more on Twitch this year. However, audience growth has now slowed and 37% of marketers say they do not currently spend anything on the platform.

While its content remains gaming-oriented, Twitch has been branching out into other areas. For example, sports consumption has risen by 21%, a larger...