Twitch viewers fell by 11% in March | WARC | The Feed
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Twitch viewers fell by 11% in March
The rapid growth in Twitch viewers seen in 2020 and much of 2021 has since slowed and stabilised, according to the latest data from TwitchTracker.
Why it matters
Advertisers have been attracted to the Amazon-owned platform following its strong growth over the last two years – 38% of marketers expect to invest more on Twitch this year. However, audience growth has now slowed and 37% of marketers say they do not currently spend anything on the platform.
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