TV’s new data-driven capabilities are driving new brands to TV advertising | WARC | The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
TV’s new data-driven capabilities are driving new brands to TV advertising
Advanced targeting solutions for television are bringing its capabilities closer to digital, and that is helping new advertisers enter the medium at lower price points.
Why it matters
Better targeting for TV – including linear – will likely prove important for all TV advertisers, but since it allows smaller advertisers to leverage its brand-building and customer acquisition capabilities, it could prove a game-changer.
- New data-driven targeting and optimization platforms are being powered by aggregated “smart” TV data, and consumer embrace of the devices; Americans purchased more than 40 million smart TVs in 2020.
- Most come embedded with...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content