TV’s new data-driven capabilities are driving new brands to TV advertising | WARC | The Feed

Advanced targeting solutions for television are bringing its capabilities closer to digital, and that is helping new advertisers enter the medium at lower price points.

Why it matters

Better targeting for TV – including linear – will likely prove important for all TV advertisers, but since it allows smaller advertisers to leverage its brand-building and customer acquisition capabilities, it could prove a game-changer.

Takeaways