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TV was the least cost-effective channel in 2020 | WARC | The Feed
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18 March 2021
TV was the least cost-effective channel in 2020
Effectiveness studies
Digital media effectiveness
Outdoor & out of home effectiveness
TV was the least cost-effective media channel in 2020, according to an analysis of multimedia campaigns from Kantar. The medium takes a 33% share of investment but contributes just 16% towards brand metrics.
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