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TV budgets accelerate recovery going into 2021
28 January 2021
TV budgets accelerate recovery going into 2021
TV & Connected TV planning & buying Global

In 2020, TV budgets were the only traditional media index which spent any time in growth globally, according to data from WARC's Global Marketing Index (GMI) review of 2020.

Why it matters

The marketing budgets index for TV reached 56.0 in December after returning to growth in October, the highest rate of growth ever recorded for TV in the GMI's eight-year history. Since an index value above 50.0 indicates growth – 50.0 indicates no change, below 50.0 indicates decline – as a channel, TV is showing its resilience in contrast to the indices for radio, OOH and press...

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