Advertising spend on TV and social media is highly inflated in relation to daily consumption worldwide, according to WARC Data's latest Global Ad Trends report. The analysis compares WARC Data's new quarterly advertising spend figures with GWI's survey of more than 700,000 consumers.

Why it matters

The purpose of the report is to assist clients in identifying the discrepancies between daily media consumption and advertiser spend, in order to better recognise opportunities for optimisation.

It also finds global social media advertising spend is now larger than linear TV investment while podcasts are being potentially undervalued by as much...