TUI rings the changes | WARC | The Feed

After coping with the difficulties of lockdowns, travel brand TUI has relaunched with a fresh brand identity and a new media approach for the post-pandemic world.

Why it matters

Having come through a fraught period when staff were questioning whether the business would survive, the relaunch signals a confidence in the future while the communications hit the right emotional note to connect with customers. 

Takeaways