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24 November 2021
TUI rings the changes
Brand relaunchesTravel agents, tour operatorsUnited Kingdom
After coping with the difficulties of lockdowns, travel brand TUI has relaunched with a fresh brand identity and a new media approach for the post-pandemic world.
Why it matters
Having come through a fraught period when staff were questioning whether the business would survive, the relaunch signals a confidence in the future while the communications hit the right emotional note to connect with customers.