Tubi racked up viewership in 2020 | WARC | The Feed

Tubi racked up viewership in 2020

Tubi, the streaming service owned by Fox, reported a sharp rise in viewership during 2020 and a near doubling of streaming hours; it now has 33 million monthly active users. 

The details

• Viewership was up 58%; viewers are, on average, 20 years younger than those of linear television and nearly half of MAUs are under the age of 35.
• Many of those can’t be reached through cable TV; Tubi claims an 80% incremental audience to the top 25 cable networks.
• It also reports a representative Hispanic audience (Index 101) and an even larger African American audience (Index 167).

Takeaway

As the effects of the pandemic bite and many people have less money to spend, they are turning away from cable TV and SVOD and opting instead for ad-funded streaming platforms.