With video expected to become the biggest contributor to Indian digital advertising this year, a digital entrepreneur analyses the trends in social media marketing in India and what brands can expect over the next two years.

Why it matters

Marketers can better plan for the year ahead by studying three key trends: premium/younger consumers lured to alternative platforms; brands experimenting with the metaverse and AR/VR, chatbots and AI; and brands going back to the basics with community creation on third-party platforms such as blogs, newsletters and WhatsApp.

Takeaways

• Indian consumers tired of Instagram are checking out greener pastures like...