Transforming physical luxury into the digital world for authentic travel experiences | WARC | The Feed

Rapid digital transformation has helped to ease the hospitality industry’s pain during the sharp drop in business and travel caused by the COVID-19 pandemic, as shown by the Rosewood Hotel Group’s experience.

Why it matters

Throughout the hospitality industry, in areas from financial to bookings, smart businesses are those that invested in digital automation or other types of customer experience business optimisation to emerge stronger and recover faster.