Toolkit 2024: Marketers’ expectations for the year ahead

Marketers globally continue to be concerned about the economic picture with 64% of survey respondents seeing it as the biggest factor in 2024 planning. But a majority (61%) of firms expect improved business performance next year, up 10% from last year. 

This is according to survey data from WARC’s Marketer’s Toolkit 2024. 

Get Toolkit 2024

WARC members can read the full report right here. 

If you’re not yet a member, you can find a sample of the report here.

The evolution of marketing

The Marketer’s Toolkit 2024 is part of WARC Strategy’s The Evolution of Marketing program, offering a series of practical reports designed to help marketers address major industry shifts to drive marketing effectiveness in the coming year.