To deal with an uncertain present, Brazilians revel in nostalgia | WARC | The Feed
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To deal with an uncertain present, Brazilians revel in nostalgia
In a year filled with anxiety over inflation and the autumn presidential election, Brazilians have sought refuge in memories of better times in the recent past – a nostalgia trend that brands can tap into.
Why it matters
With purpose being a more and more important way for brands to connect with consumers, it’s worth remembering that being a source of fun and lightheartedness is also a meaningful way to connect.
Takeaways
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