To deal with an uncertain present, Brazilians revel in nostalgia | WARC | The Feed

In a year filled with anxiety over inflation and the autumn presidential election, Brazilians have sought refuge in memories of better times in the recent past – a nostalgia trend that brands can tap into.

Why it matters

With purpose being a more and more important way for brands to connect with consumers, it’s worth remembering that being a source of fun and lightheartedness is also a meaningful way to connect.

Takeaways