Home The Feed
Your selections:

To counteract car dealership fatigue, serve experience | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

To counteract car dealership fatigue, serve experience
08 August 2022
To counteract car dealership fatigue, serve experience
Automotive industry (general) Eco, hybrid, electric cars Customer experience

Ford CEO Jim Farley is one of several auto representatives advocating for a fresh approach to car-selling – one that prioritizes novelty and innovation over “butts-in-seats.”

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in