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TikTok user activity overtakes YouTube
15 September 2021
TikTok user activity overtakes YouTube
Online video audiences YouTube Douyin/TikTok

TikTok's user activity has overtaken YouTube's in the United States and UK, though the app still lags behind in South Korea and Japan, according to an analysis of Android devices by App Annie.

Why it matters

Both platforms are expected to benefit from a shift in marketing budgets, with online video, influencer content and social media seeing the greatest planned increase in 2022.

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