As content creators on TikTok attract the attention of Gen Z and millennials and disrupt the world of marketing and media, brands need to consider how they can best leverage those creators’ extensive reach; Cassi Yang of Hepmil Creators’ Network looks at how.

Why it matters

TikTok’s quick turnaround time in content creation is disrupting media and making it an appealing medium for brands. And since the platform is relatively new, brands can still have first-mover advantage and create a connection with Gen Z and millennials.

Takeaways

• The new generation of TikTok creators are mostly ordinary people who became famous...