TikTok leads the social pack as user activity doubles | WARC | The Feed
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TikTok leads the social pack as user activity doubles
TikTok's growth in user activity far outpaced major social platforms like Facebook, Instagram, and WhatsApp in 2020, according to an analysis of App Annie data.
Why it matters
The short-form video app is the most direct challenge to more established social platforms like Facebook and can provide audiences and advertisers more creativity and spontaneity.
Brands are already taking notice – over two-fifths (44%) of marketers plan to spend more on TikTok in 2021, making it the fourth most in-demand platform and ahead of Facebook.
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