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TikTok isn’t a shopping destination, but people shop there | WARC | The Feed
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29 September 2021
TikTok isn’t a shopping destination, but people shop there
User generated content & participation
E-commerce & mobile retail
Devices & apps
TikTok is evolving rapidly from its song-and-dance origins, and while creators remain at the core of the platform, their activity is being used in new ways: promoting brand discovery and purchase and the development of what it terms ‘community commerce’.
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