TikTok expands its user base to older audiences | WARC | The Feed
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TikTok expands its user base to older audiences
TikTok is expanding beyond its core demographic of younger audiences as it sees the quickest growth in users from those older than 35, according to the latest data from market analysts Ampere.
Why it matters
TikTok was the social winner of 2020 and it is now expanding outside of its core audience. WARC's survey of over 1,000 marketers found that 44% plan to spend more on TikTok this year, a number that is likely to rise as the app's audience broadens. New partnerships between TikTok and content providers may help continue this audience growth as well.
Takeaways
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