The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but this has also created opportunities for brands that want to grow in the region.

Why it matters

Amid these societal changes, the region has experienced three major shifts that companies can tap.

Takeaways

• Work-from-home has altered the home environment beyond its traditional role of being a place just to live in.
• The neighbourhood is now a hub and brands can address occasions for home or out-of-home meaningfully.
• The financial impact of the pandemic has led to the rise of services like group buying, and buy now, pay later....