Three-quarters of sellers use Amazon pay-per-click advertising | WARC | The Feed

Advertising on Amazon is becoming a requirement for e-commerce success and research from seller platform Jungle Scout shows that three-quarters (75%) of Amazon sellers use the platform's pay-per-click (PPC) advertising tools.

Why it matters

Audiences often start their shopping journey on Amazon so brands are increasingly relying on advertising in order to capture consumer attention. The Sponsored Products format proves most popular, being used by two-thirds (66%) of sellers.