Three keys to e-commerce success from Shopify | WARC | The Feed

Consumers expect to benefit from high levels of convenience, immediacy and simplicity when buying online, according to Shimona Mehta, managing director/EMEA at the e-commerce platform Shopify.

Why it matters

E-commerce has been the prime retail beneficiary of the COVID-19 pandemic, as more people turned to this channel in response to store closures, lockdowns, and health worries. Brands need to meet evolving needs in this increasingly competitive space.

Three key trends