Increased opportunities to reach consumers by social and m-commerce are driving APAC marketers to step-up their mobile-first approach, says a new report from WARC and the Mobile Marketing Association (MMA).

Why it matters

Mobile was one of the most resilient channels during the pandemic and growing use of social media, combined with increased e-commerce, has driven further innovations in m-commerce, particularly through mobile payments and shoppable media. Both pose significant opportunity for marketers to monetise their mobile audiences.

Takeaways

• Three in four (74%) marketers in APAC agree / strongly agree that they have adopted a mobile-first approach; 35% strongly...