In 2022, the world experienced a post-Covid stimulus year, despite the multiple economic and political challenges it faced, but businessman Sir Martin Sorrell expects harsh realities will have a severe impact for the next two to three years. 

Why it matters

Businesses such as S4C grew well during 2022, but Sorrell believes “there must be modifications at key points going forward”. Reports of a meltdown in digital media are inaccurate, he predicts, while traditional media is not doomed if it switches to digital platforms and uses them well – even if it will suffer when GDP growth takes a hit...