Wellness, self-care, burnout and stress will have some or significant impact in the development of the 2021 marketing strategy for 80% of respondents to a survey for the WARC Marketer’s Toolkit.

What it means

Being COVID-secure will remain essential; in addition to hygiene measures, brands will need to consider how they can support consumers’ mental health as recession bites.

• In the WARC survey, 40% of clients said they were developing a new product offering in response to the recession.
• For brands with no obvious connection or history in wellness, a partnership can be a successful strategy, adding credibility...