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12 May 2021
The WARC Guide to Customer Retention
Brand loyalty
Subscription models
Customer relationship management
Customer acquisition has been a focus for brands in recent years but the pandemic has changed their thinking: research from Gartner indicates that more than 70% of brands will be prioritising retention in 2021.
The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021.
Why it matters
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