The WARC Guide to Customer Retention | WARC | The Feed
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The WARC Guide to Customer Retention
Customer acquisition has been a focus for brands in recent years but the pandemic has changed their thinking: research from Gartner indicates that more than 70% of brands will be prioritising retention in 2021.
The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021.
Why it matters
Customer retention is top of mind for many brands after a year in which shopper behaviours and category norms have been turned upside down. Brands will need to evolve and adapt for new customer expectations.
What can brands do
- Loyalty schemes are modernising...
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