The two key tasks of online advertising | WARC | The Feed

Online advertising has two essential tasks: increasing general brand visibility to help drive sales, and serving as a “signpost” which directs a consumer to a brand’s preferred digital destination.

That was the viewpoint outlined by Grace Kite, the founder of marketing econometrics consultancy Magic Numbers, during a recent webinar held by Meta, the tech company and owner of Facebook, the social network.

Why it matters