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The storytelling strategy that can improve ads during streaming
08 August 2023
The storytelling strategy that can improve ads during streaming
Storytelling Creativity & effectiveness Livestreaming

Using an emerging story arc is a technique that can increase ad effectiveness during streaming, according to a performance marketing firm.

Why it matters

The marketing funnel has become increasingly tangled for the streaming ad space. Brands can adapt to the changes by employing several strategies including leaning into storytelling, according to marketing firm Tinuiti.

Takeaways

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