The sound of a new generation of audio influencers | WARC | The Feed
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The sound of a new generation of audio influencers
Influencer marketing has a new string to its bow: the audio creator. A new WARC Trend Snapshot outlines how these influencers differ from those brands are used to working with on visual social platforms like Instagram and TikTok.
Why the sudden interest?
Social audio is hot property. Clubhouse has reached nearly 13 million downloads and counting, Microsoft is reportedly in talks to buy gaming audio platform Discord, Twitter is rolling out its own audio tool called Spaces, and Facebook is busy concocting its own audio plans.
Key differences
- Audio influencers must be...
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