The role of the CMO: Calibrating it to leverage SEA’s growth trajectory | WARC | The Feed

Expanding the role of the chief marketing officer (CMO) to become more transformational and growth-oriented is a prerequisite for sustainability innovation in Southeast Asia, says dentsu’s chief growth officer and sustainability thought leader Rachel Ooi.

Why it matters

Sustainability is no longer a sideshow to a company’s main revenue-generating business under the CSG banner and CMOs in ASEAN have to shift their mindsets towards shared purpose to be brand stewards leading the sector ecosystem and shared value chain effectively.