Aspirational consumers and rising consumption are just two of the trends driving the growth of India’s direct-to-consumer (D2C) segment.

Why it matters

The rise of D2C brands in India is being fuelled by the growing intersection between consumer brands and technology, and the emergence of a new class of consumers, giving D2C brands the opportunity to reach out faster to consumers seeking experiential products.

Takeaways

• COVID-19 has changed consumer habits and niche brands will see significant growth post-pandemic.
• India has 600 D2C brands, with the D2C market size estimated to reach US$100 billion by 2025.
• D2C brands have an advantage...