With India’s quick commerce market expected to witness 15x growth by 2025, Wunderman Thompson’s Manoj Mansukhani examines the challenges that companies have to overcome when building up their brands.

Why it matters

Providing a consistent experience will ensure customer loyalty but it requires a good understanding of each neighbourhood’s needs, a strong delivery network, investments in tech and data and adopting sustainable business practices.

Takeaways

• Brands can use machine learning to understand needs and predict demand, automate ordering process, keep right inventory levels.
• Balance delivery times to cover larger geographic areas as it is not possible to maintain...