The principles of an inclusive marketing strategy | WARC | The Feed
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The principles of an inclusive marketing strategy
Inclusive marketing is the key component to keeping brands timeless yet relevant, say Creative Culture’s Melanie Chevalier and Kaan Tasan. Marketers need to stay abreast of how this field is developing as diversity & inclusion initiatives now embrace equity and belonging.
Why it matters
Inclusive marketing is not only the right thing to do, it’s also good for business. A study by Deloitte found the stock price of diverse brands performs 69% better than their counterparts. And a study by Microsoft found 70% of consumers are more trusting of brands that represent diversity, which in turn drives purchase intent.
Key...
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