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21 July 2021
The power of sound: sonic strategies in marketing
Brand identity & imageMusic & sound
Companies such as Mastercard, Petronas and SIA have leveraged music to create a brand identity, demonstrating that sound can sometimes be more important than video for marketers and brands to use in their marketing journey.
Why it matters
With sound’s growing importance due to video fatigue and the rise of social networking platforms and gaming, brands should closely analyse the power of sound and how they can weave sonic content strategies into their marketing.