Companies such as Mastercard, Petronas and SIA have leveraged music to create a brand identity, demonstrating that sound can sometimes be more important than video for marketers and brands to use in their marketing journey.

Why it matters

With sound’s growing importance due to video fatigue and the rise of social networking platforms and gaming, brands should closely analyse the power of sound and how they can weave sonic content strategies into their marketing.  

Takeaways

• Sound may have overtaken video in the past year because of video fatigue from Zoom calls.
• Platforms like Clubhouse have increased demand for audio...