The power of influencer marketing: Indian brands eye their authenticity and credibility | WARC | The Feed
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The power of influencer marketing: Indian brands eye their authenticity and credibility
Influencers may not be experts or celebrities but their value lies in the helpful, credible and authentic information they are able to provide to consumers, thus aiding marketers in their quest to build loyalty.
Why it matters
Gen Z and millennials are less trusting of institutions but they value influencers’ authenticity. Indian marketers are taking notice of this, with more than 50% planning to increase their influencer marketing spends in 2021.
Takeaways
- Three-quarters of marketing leaders leveraged influencer marketing in 2020 for a whole range of content.
- Experts or celebrities can add value to a brand’s marketing...
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