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20 December 2022
The power of Bharat: Why India is digital gold for marketers
Influencers, KOLsSocial media audiencesIndia
India’s hundreds of millions of social media users represent a huge number of influencers and creators that marketers and brands can tap to reach dedicated audiences.
Why it matters
The rise of the short-format video, spurred by lower attention spans and the growth of digital content, has created a need for personalised messaging in consumers’ native language, as well as tailored to their culture and social status.