The potential and challenges of India’s DTC revolution | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
The potential and challenges of India’s DTC revolution
India holds rich potential for DTC brands: with their agility and ability to customise, personalise and pivot, they are well-placed to deliver to a complex marketplace, says the CEO of VMLY&R India.
Why it matters
Amid India’s incipient DTC revolution, consumers stand to benefit from improved customised products and experiences as new partnerships and channels of distribution are created and existing brands are challenged to be more competitive.
Takeaways
- Unlike mainstream brands, DTC brands mostly start with a mission or purpose to right a wrong or solve a need.
- By reaching the consumer directly, DTC is disrupting India’s...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
