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18 February 2022
The potential and challenges of India’s DTC revolution
Direct to consumerIndia
India holds rich potential for DTC brands: with their agility and ability to customise, personalise and pivot, they are well-placed to deliver to a complex marketplace, says the CEO of VMLY&R India.
Why it matters
Amid India’s incipient DTC revolution, consumers stand to benefit from improved customised products and experiences as new partnerships and channels of distribution are created and existing brands are challenged to be more competitive.