The post-pandemic future of OTT in India | WARC | The Feed
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The post-pandemic future of OTT in India
India’s streaming market is huge but not rich and, as it continues to evolve, platforms will need to navigate the complexities of the changing market, according to a panel discussion on the topic.
Why it matters
A unique challenge of the dense and evolving Indian market is that streaming platforms and broadcasters cater for at least 20 different languages, while streamers must run the platform like a serious business, without overpaying stars as they measure the returns on each investment.
Takeaways
- The cost of content creation is rising because digital audiences will not grow if TV production is not scaled...
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