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The pandemic proved the perfect time for challenger brands, and other brands can learn from them | WARC | The Feed

The pandemic proved the perfect time for challenger brands, and other brands can learn from them
06 October 2021
The pandemic proved the perfect time for challenger brands, and other brands can learn from them
Challenger brands United States

The rise of challenger brands is yet another trend that accelerated during the pandemic: they were in the right place for this moment, because – disruptive by nature – they thrive in an unsettled environment.

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