Home The Feed
Your selections:

The pandemic proved the perfect time for challenger brands, and other brands can learn from them | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

The pandemic proved the perfect time for challenger brands, and other brands can learn from them
06 October 2021
The pandemic proved the perfect time for challenger brands, and other brands can learn from them
Challenger brands United States

The rise of challenger brands is yet another trend that accelerated during the pandemic: they were in the right place for this moment, because – disruptive by nature – they thrive in an unsettled environment.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in