The outlook for FMCG in Thailand | WARC | The Feed

Thailand’s market dynamics have been transformed post-pandemic and, with inflation soaring, a Kantar webinar explores the change in consumer habits and spending, as well as the outlook for the FMCG sector.

Why it matters

Brands can use “percentage penetration”, which measures the number of loyal customers, to better aim their advertising at them and reach new ones in order to increase purchasing frequency amid changed habits.

Takeaways