The outlook for FMCG in Thailand | WARC | The Feed
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The outlook for FMCG in Thailand
Thailand’s market dynamics have been transformed post-pandemic and, with inflation soaring, a Kantar webinar explores the change in consumer habits and spending, as well as the outlook for the FMCG sector.
Why it matters
Brands can use “percentage penetration”, which measures the number of loyal customers, to better aim their advertising at them and reach new ones in order to increase purchasing frequency amid changed habits.
Takeaways
- The number of customers is the most important core factor, especially in a challenging market.
- Brands must know how many customers they have per product category, and how many more they can capture...
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