The new Nolo lifestyle: Australians drink to no or low alcohol | WARC | The Feed
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The new Nolo lifestyle: Australians drink to no or low alcohol
The appeal of Nolo, or non- and low-alcohol, is increasing as consumers’ mindset shifts towards a taste for functional and healthy drinking, a recent “Nolo Normalises” webinar heard.
Why it matters
Amid the global surge in dedicated alcohol-free off-premise specialists, businesses seeking to ride on this trend need to innovate, shift to added-value functionality and adopt influential Nolo themes to accelerate growth.
Takeaways
- Eye-catching in-store displays promote consideration by adding cachet to the previously unfashionable idea of alcohol-free.
- One way to get a sales lift: evolve messaging around less sacrifice and more enjoyment of a beloved beverage with health benefits....
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