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The new battleground for brands: wellbeing
28 April 2021
The new battleground for brands: wellbeing
Brand purpose Corporate social responsibility Environmental & social issues

Organisations that are overly focused on their core business are missing out on the greatest positive change to brands in a generation: they need to consider a broader definition of wellness and a broader definition of consumer, argue Moensie Rossier of branding agency Principals and Hamish Cargill of Principals’ brand voice arm XXVI.

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