The morning habit that continues to deliver in India

In India, the morning newspaper still gets delivered to your doorstep every morning, while the price of the subscription is very low – two reasons why an executive with The Times of India believes print continues to be a powerful medium for marketers and brands. 

Takeaways 

• Bennett Coleman, a Mumbai-based Indian media conglomerate and the publisher of The Times of India, says no other medium offers the immediacy and impact that consumers seek in today’s highly cluttered market.
  
• Rekindle the romance with print creativity because the fascination with video is so high that many have lost touch with creativity in print.
• Magazines, unless very niche or technical, are not relevant today because they have failed to rediscover themselves.