The long-lasting effect COVID-19 will have on consumer decision-making | WARC | The Feed

According to research from Publicis Health, virtually every decision in 2020 was a health decision – from ordering from contactless-delivery restaurants to choosing airlines that blocked the middle seat.

Why it matters

Even as vaccinations roll out and infections drop, the long-term effects of the COVID-19 pandemic will continue to influence consumer decision-making in the direction of health and safety.

Takeaways