According to research from Publicis Health, virtually every decision in 2020 was a health decision – from ordering from contactless-delivery restaurants to choosing airlines that blocked the middle seat.

Why it matters

Even as vaccinations roll out and infections drop, the long-term effects of the COVID-19 pandemic will continue to influence consumer decision-making in the direction of health and safety.

Takeaways

• The need for health and safety goes back to the base of Maslow’s pyramid of needs, where physiological concerns such as food, air and shelter, take precedence.
• Health and safety can be currency brands can use to...