The Korean connection: How Indonesian brands can leverage K-dramas | WARC | The Feed
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The Korean connection: How Indonesian brands can leverage K-dramas
Korean fashion, language, tourism, food and social norms have had considerable impact on Indonesian culture through K-dramas, a development that savvy brands can utilise to their advantage.
Why it matters
The passion and engagement of Korean drama fans make them a valuable target audience for digital campaigns and Indonesian brands can leverage that to effectively promote their products and services.
Takeaways
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