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The Korean connection: How Indonesian brands can leverage K-dramas | WARC | The Feed

The Korean connection: How Indonesian brands can leverage K-dramas
14 April 2023
The Korean connection: How Indonesian brands can leverage K-dramas
Influencers, KOLs Content marketing Indonesia

Korean fashion, language, tourism, food and social norms have had considerable impact on Indonesian culture through K-dramas, a development that savvy brands can utilise to their advantage.  

Why it matters

The passion and engagement of Korean drama fans make them a valuable target audience for digital campaigns and Indonesian brands can leverage that to effectively promote their products and services.

Takeaways

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