Mintel's '2023 Global Consumer Trends South APAC' report can help businesses understand the outsized impact that changing consumer behaviour is having on everyday lives.

Why it matters

With consumption patterns and behaviours shifting rapidly, brands should take note of three key trends: intentional spending, international localism, and hyper fatigue. These can be used to support consumers and show understanding during a period of inflation and uncertainty.

Takeaways

• Intentional spending is a trend where consumers seek to find value in goods and services amid the rising cost of living.
• Another trend is localism: consumers feel more favourably towards brands and products...