With influencer marketing steadily gaining importance, representatives of Acer, Johnson & Johnson and Pandora share the various ways that brands can integrate influencers into their marketing strategy.

Why it matters

Amid the rise of influencer marketing, there are different types of influencers available for brands to choose from in order to suit different marketing needs and strategies.

Takeaways

• Acer says influencer marketing has become a part of every 360-degree marketing plan.
• Influencer marketing is viewed as part of the marketing strategy at Johnson & Johnson.
• Pandora works with influencers to create fans of the brand and have a third-party voice...