The influencer effect: Why nano can be more powerful than mega | WARC | The Feed

With influencer marketing steadily gaining importance, representatives of Acer, Johnson & Johnson and Pandora share the various ways that brands can integrate influencers into their marketing strategy.

Why it matters

Amid the rise of influencer marketing, there are different types of influencers available for brands to choose from in order to suit different marketing needs and strategies.

Takeaways