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30 May 2022
The inflation crunch offers brands a chance to rethink
Brand managementMarketing in a recessionStrategy
As consumers navigate the highest levels of inflation in decades, the twin realities of pricing pressures and the impact of war on supply chains, as well as pent-up demand on input costs, have left brands reeling.
Why it matters
After two years of COVID-19, brands are finding themselves in a ‘not so perfect storm’ with rising prices and supply chain issues impacting product availability and forcing a rethink of long-term strategies.