The inflation crunch offers brands a chance to rethink | WARC | The Feed
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The inflation crunch offers brands a chance to rethink
As consumers navigate the highest levels of inflation in decades, the twin realities of pricing pressures and the impact of war on supply chains, as well as pent-up demand on input costs, have left brands reeling.
Why it matters
After two years of COVID-19, brands are finding themselves in a ‘not so perfect storm’ with rising prices and supply chain issues impacting product availability and forcing a rethink of long-term strategies.
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