The inflation crunch offers brands a chance to rethink | WARC | The Feed

As consumers navigate the highest levels of inflation in decades, the twin realities of pricing pressures and the impact of war on supply chains, as well as pent-up demand on input costs, have left brands reeling.

Why it matters

After two years of COVID-19, brands are finding themselves in a ‘not so perfect storm’ with rising prices and supply chain issues impacting product availability and forcing a rethink of long-term strategies.