There is value in consistent, holistic measurement and protection across media channels, according to Double Verify’s Global Insights Report. 

It reveals how digital spends can be validated in a rapidly evolving landscape, having examined media quality and trends from 5.5 trillion media transactions across 2,000 consumers in 100 countries.

Why verification matters

Verification is like a security system, so it is important for brands to verify media across all channels. Advertisers should have “always on” verification, ensuring quality that creates the right foundation for performance.

Takeaways

• Unmanaged campaigns have poor viewability rates, higher fraud incidences, and brand and safety infractions....